CASE STUDY · EGYPT · PHARMA

How Ibnsina Pharma Cut Turnover from 32% to 20% Across 10,000 Employees

If you run the same annual engagement survey and the score barely moves, you're not alone. See how Ibnsina Pharma broke that pattern in 18 months across commercial, operational, and field teams in 70+ sites.

Engagement climbed from 7.2 to 8.1

Turnover dropped from 32% to 20% in 12 months

Recognition rose from 6.3 to 7.8

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Used by 150+ companies across Egypt & MENA

PULSE PARTICIPATION
95%

Pulse survey participation at the 12-month checkpoint

TURNOVER REDUCTION
32% → 20%

Sustained turnover reduction across the 10,000-person workforce

eNPS GAIN
+26Points

eNPS gain across the 10,000-person workforce (14 → 40)

INSIDE THE CASE STUDY

What You Will Get From This Case Study

A look at exactly how one HR team turned engagement data into action across 70+ sites, and what shifted as a result.

From Annual Survey to First Pulse

One round across 70+ sites tells leadership what 8 years of annual surveys had missed.

Manager Activation Initiatives

How 8 directors and dozens of managers built team data into weekly meetings in front of the people it affected.

Recognition & Communication Programs

Inside the CEO breakfast series and the workshop that moved recognition scores from 6.3 to 7.8 in 18 months.

The Full 2024 Pulse & 2025 Results

Department-by-department results showing which manager actions worked and which ones didn't.

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See the survey structure, manager activation model, recognition programs, and results behind Ibnsina Pharma's 18-month engagement improvement.

Built for large Egyptian workforces

Includes 70+ site rollout learnings

Practical actions HR leaders can reuse

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Used by 150+ companies.

RAYA
CLIENT RESULTS

Inside Ibnsina's HR Leadership

"What came out of Engagesoft's results matched our day to day reality. People simply looked at the data and said, yes, this feels right. Then we acted on it."

Dr. Nourhan Magdy
Group Benefits & Culture Section Head, Ibnsina Pharma · Cairo

"Engagesoft helped us find the balance between performance and people. It reminds leaders that sustainable results depend on healthy teams, not just hitting targets."

Ahmed Refaat
HR & Admin Director, Ibnsina Pharma · Cairo

"Engagesoft helped us find the balance between performance and people. It reminds leaders that sustainable results depend on healthy teams, not just hitting targets."

Dr. Nourhan Magdy
Group Benefits & Culture Section Head, Ibnsina Pharma · Cairo

"The pulse data gave our managers something concrete to act on every month, not once a year. That rhythm changed how teams talk about engagement."

Mona Saleh
Talent & Development Lead, Ibnsina Pharma · Cairo

"We finally connected engagement scores to retention in a way leadership trusted. The regional benchmarks made the conversation objective."

Khaled Hassan
People Analytics Manager, Ibnsina Pharma · Cairo

"Rolling this out across 70+ sites felt manageable because every manager saw their own numbers. Ownership moved closer to the team."

Salma Adel
Regional HR Business Partner, Ibnsina Pharma · Cairo

"The pulse data gave our managers something concrete to act on every month, not once a year. That rhythm changed how teams talk about engagement."

Mona Saleh
Talent & Development Lead, Ibnsina Pharma · Cairo

"We finally connected engagement scores to retention in a way leadership trusted. The regional benchmarks made the conversation objective."

Khaled Hassan
People Analytics Manager, Ibnsina Pharma · Cairo
FOR HR LEADERS

What You Can Apply From Ibnsina's Program

A 10,000-employee case to guide your next survey cycle, manager activation model, and retention strategy.

01

Reach Across 70+ Sites and Every Role

Commercial, operational, and field teams across Egypt, all reached in Arabic, regardless of shift or location.

02

Decisions Backed by Specific Data Points

Every action plan traces to a specific score, region, or manager. When the CEO asks why turnover moved, the answer isn't an opinion.

03

Built on Regional Benchmarks

Pay expectations, recognition habits, and leadership styles differ across the Gulf, the Levant, and Egypt. The benchmark is built on those differences.

SEE IT IN ACTION

Read the Case Study Before Your Next Survey Cycle

What HR leaders running large Egyptian workforces are taking from Ibnsina's program.

Download the Case Study