Our Methodology

The Science Behind Our Model

Our proven engagement model reveals the core motivations that help employees and organizations thrive in sync.

100s

Studies performed to
validate our theory

3 Key Domains

Covered by our employee survey framework

60+ Drivers

Captured in our engagement framework

What Drives Engagement?

Understanding employee engagement requires looking at a few key perspectives that sparked the movement.

By the 1990s, organizational psychologists identified engagement as a distinct, beneficial state that workers could reach.

Kahn's Personal Engagement

Focused on how much employees express their true selves at work.

Schaufeli's Work Engagement

Viewed engagement as the opposite of workplace burnout.

Saks' Job & Organizational Model

Proposed engagement looks different across job duties vs. the company.

The Job Demands-Resources Model (JD-R)

Linked engagement levels to what companies give and expect from people.

Our Building Blocks
for Super Engagement

We take a three-way approach to employee engagement. Our focus is on helping employees feel engaged with their individual job duties, committed to the organization as a whole, and valued for their work.

We call it the Engagesoft model. By focusing on these, we help you gain clear insights on how to create an engaged, motivated workplace.

Job Engagement
Organizational Engagement
Being Valued
Employee Engagement
Employee Engagement
Employee Engagement

The connection between employees and their core day-to-day work

Meaningful Work

How motivated and fulfilled employees feel doing their job tasks and duties

Faith in the organization's mission

Work value and impact

Enjoyable challenge

Employee’s sense of contribution

Employee’s Sense
of Self-Competence

Having the talent and knowledge needed to successfully complete the core parts of your role

Job fit

Understanding job responsibilities

Sense of accomplishment

Work Autonomy & Independence

Having the freedom and power to determine the best approaches for getting your job done

Space to make decisions

Work flexibility

Workload & Stress

Having a level of responsibility you can handle without excessive pressure

Manageable workload

Coping with pace of change

Healthy level of stress

The relationship between employees, leadership and their peers

Trust in Leadership

Having confidence in top leaders and alignment with organizational direction

Communication of Priorities & Strategies

Direct Relationship with Leaders

Belief in Vision & Strategies

Immediate Manager

Relationships with direct managers that promote collaboration, communication and enjoyable team culture

Teamwork

Communication

Friendly Environment

Cross-Department Collaboration

Co-Worker Competence

Wellbeing

The organization's role in supporting employee health, work-life balance, and caring culture

Work-Life Balance

Healthy Culture

Lifestyle

Diversity & Inclusion

Environment

Feeling recognized and fairly compensated

Sharing Opinions

Employees believing their opinions and hard work matter

Seeking Ideas

Acceptance of Opinions

Appreciation of Good Ideas

Performance Feedback

Having managers provide useful guidance through consistent and thoughtful evaluations

Clear Expectations

Regular Feedback

Fair Feedback

Useful Feedback

Career Growth

Having ways to develop abilities and move up or across the organization over time

Developing Skills

Training

Mentoring & Coaching

Advancement Opportunities

Recognition

Employees believing their opinions and hard work matter

Day-to-Day Acknowledgement

Good Work is Rewarded

Compensation & Benefits

Having your hard work rewarded through competitive pay, incentives, and useful benefits

Competitive Salary

Bonus & Incentives

Benefits

How We Help
Organizations Thrive

Proven ROI Backed By Science

Our solutions deliver 10-15% engagement gains in under 6 months by leveraging organizational network analysis research.

Rich Analytics at Your Fingertips

Intuitive dashboards make employee listening metrics accessible and easy to digest for decision-makers enterprise-wide.

Tailored Insights, No One-Size-Fits-All

We customize our proven methodology using machine learning adapted to your culture and objectives.

Data You Can Actually Act On

Our insights are designed specifically around clear, achievable actions mapped to your real-world processes.

Proven ROI Backed By Science

Our clients enjoy >30% gain in employee engagement by leveraging our organizational science backed platform.

Rich Analytics at Your Fingertips

Intuitive dashboards make employee listening metrics accessible and easy to digest for decision-makers enterprise-wide.

Tailored Insights, No One-Size-Fits-All

We customize our proven methodology using machine learning adapted to your culture and objectives.

Data You Can Actually Act On

Our insights are designed specifically around clear, achievable actions mapped to your real-world processes.

Transformations Powered by Us

See measurable gains in performance, retention, and engagement at leading organizations achieved through our solutions.

Motivate your
workforce like

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When Eastnets needed to improve engagement across its retail locations, it turned to our customized employee listening platform.

‍

Surveying over 5,000 associates paved the way for targeted interventions that boosted satisfaction scores by 18% and motivation by 22% storewide.

eastnets

When Syara needed to improve engagement across its retail locations, it turned to our customized employee listening platform.

‍

Surveying over 5,000 associates paved the way for targeted interventions that boosted satisfaction scores by 18% and motivation by 22% storewide.

Syara

When Ibnsina Pharma needed to improve engagement across its retail locations, it turned to our customized employee listening platform.

‍

Surveying over 5,000 associates paved the way for targeted interventions that boosted satisfaction scores by 18% and motivation by 22% storewide.

Ibnsina pharma

Middle East Benchmark Reports

Get the latest Middle East & North Africa workforce insights here.

Egypt Flag
Egypt

Egypt Employee
Engagement
Benchmark Report

Uncover fascinating revelations about the drivers of employee engagement across Egyptian industries, job roles and demographic segments.

This benchmark study exposes key engagement levels, top influencing factors, and which employee groups demonstrate the highest engagement based on a comprehensive analysis.

Download Report
Saudi Arabia Flag
Saudi Arabia

Saudi Arabia
Employee Engagement
Benchmark Report

Get valuable insights into what drives workforce engagement across Saudi industries, roles and demographics.

This benchmark report reveals key engagement levels, top drivers, and areas for improvement based on a comprehensive study of Saudi employees.

Download Report

Get Your Free Middle East Benchmark Report

Share your name and email to download the latest employee engagement data for the MENA region.

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Get Your Free Middle East Benchmark Report

Share your name and email to download the latest employee engagement data for the MENA region.

Thank you for downloading!
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What People Leaders Are Saying

Suzan Abdeen

Head of HR

With Engagesoft’s location-based employee engagement SaaS platform, we finally get clarity into the most crucial engagement drivers by site. These granular insights help us make every office and every employee feel valued through tailored engagement strategies.

Suzan Abdeen

Head of HR

Eastnets

What People Leaders Are Saying

Suzan Abdeen

Head of HR

Engagesoft’s granular insights help us make every office and every employee feel valued through tailored engagement strategies.

Suzan Abdeen

Head of HR

Eastnets

What People Leaders Are Saying

Ahmed Refaat

HR & Admin Director

Engagesoft helped us find the balance between performance and people. It reminds leaders that sustainable results depend on healthy teams, not just hitting targets.

Ahmed Refaat

HR & Admin Director

Ibn Sina Pharma

What People Leaders Are Saying

Erass Majdoubeh

VC

At Silicon Badia, we appreciate the work Engagesoft is doing in meeting the growing need for better employee engagement across MENA’s enterprise market. We see strong potential for the company to scale both regionally and internationally over time.

Erass Majdoubeh

VC

Silicon Badia

What People Leaders Are Saying

Ahmed Refaat

Regional HR Transformational Leader‏

With Engagesoft, our engagement efforts became more structured and data-based. We could trust the numbers and take actions that made a clear difference across departments.

Ahmed Refaat

Regional HR Transformational Leader‏

Ibnsina Pharma

What People Leaders Are Saying

Suzan Abdeen

Head of HR

Engagesoft helped us see what was really happening at each location. For the first time, we could understand what mattered most to people site by site, and that made it easier to support teams in a way that felt more relevant to them.

Suzan Abdeen

Head of HR

Eastnets

What People Leaders Are Saying

Ibrahim AlKaabi

Corporate Human Capital Director at Zamil Industrial

Engagesoft has become a core part of how we listen to our people. It gives employees a voice across different stages of their experience, not just through one type of survey. Because of that, we're able to use the feedback in practical ways to support engagement and performance

Ibrahim AlKaabi

Corporate Human Capital Director at Zamil Industrial

Zamil

What People Leaders Are Saying

Dr. Nourhan Magdy

Group Benefits & Culture Section Head

For us at Ibnsina, culture only works when values show up in how people act every day. What Engagesoft helps with is seeing whether that’s actually happening or not.

Dr. Nourhan Magdy

Group Benefits & Culture Section Head

Ibnsina Pharma

What People Leaders Are Saying

Rita Salsaa

Corporate HR Leader

Engagesoft's survey findings now guide our priorities. We're focusing our efforts on the factors that have the greatest impact on employee engagement and performance.

Rita Salsaa

Corporate HR Leader

Optimiza

What People Leaders Are Saying

Dr. Nourhan Magdy

Group Benefits & Culture Section Head

What came out of the analysis reflected our day-to-day reality. In a sales-driven organization like Ibnsina, issues like recognition and communication come up, and the data helped us address them properly.

Dr. Nourhan Magdy

Group Benefits & Culture Section Head

Ibnsina Pharma

What People Leaders Are Saying

Suzan Abdeen

Head of HR

Engagesoft helped us see what was really happening at each location. For the first time, we could understand what mattered most to people site by site, and that made it easier to support teams in a way that felt more relevant to them.

Suzan Abdeen

Head of HR

Eastnets

What People Leaders Are Saying

Dr. Nourhan Magdy

Group Benefits & Culture Section Head

The org chart was what we relied on most. It helped us see where the issues were, who was affected, and where they were happening. We could drill down to specific managers and teams, which made it easier to take very targeted actions.

Dr. Nourhan Magdy

Group Benefits & Culture Section Head

Ibnsina Pharma

What People Leaders Are Saying

Maged Tadros

Chief People and Culture Officer at Edita Food Industries.

What Engagesoft gave us was clarity. We could finally see how people really felt, and the data showed us where to focus. On top of that, the team worked with us closely and shared benchmarks that helped us make sense of it all.

Maged Tadros

Chief People and Culture Officer at Edita Food Industries.

Edita

What People Leaders Are Saying

Dr. Nourhan Magdy

Group Benefits & Culture Section Head

The analysis tools is what sets Engagesoft apart. The heatmaps, classifications, and org chart visibility makes it really easy to interpret complex data across a large organization like ours.

Dr. Nourhan Magdy

Group Benefits & Culture Section Head

Ibnsina Pharma

What People Leaders Are Saying

Dr. Nourhan Magdy

Group Benefits & Culture Section Head

After working with Engagesoft, turnover dropped from 32% to 20%, and performance improved. A sign that our work environment is in a much better place than before with Engagesoft.

Dr. Nourhan Magdy

Group Benefits & Culture Section Head

Ibnsina Pharma

What People Leaders Are Saying

Ibrahim AlKaabi

Corporate Human Capital Director at Zamil Industrial

Engagesoft became a key part of how we listen to employees. It's much easier for us now to collect honest and meaningful feedback during exits.

Ibrahim AlKaabi

Corporate Human Capital Director at Zamil Industrial

Zamil

What People Leaders Are Saying

Yassin Asfour

Executive Board Member

We really value the way Engagesoft approaches employee sentiment. Their experience in survey design and the AI tools help out management understand issues properly and get recommendations that actually fit the situation.

Yassin Asfour

Executive Board Member

Carina

What People Leaders Are Saying

Ahmed Refaat

Regional HR Transformational Leader‏

What came out of Engagesoft’s results matched what we were already seeing and feeling across the organization. When we shared the findings with managers, there was no debate at all, people simply looked at the data and said, ‘Yes, this feels right.'

Ahmed Refaat

Regional HR Transformational Leader‏

Ibnsina Pharma

What People Leaders Are Saying

Dr. Nourhan Magdy

Group Benefits & Culture Section Head

Working with the Engagesoft team felt seamless. They were always available when we needed support, and their guidance before launching our action plan gave us clear direction on where to start.

Dr. Nourhan Magdy

Group Benefits & Culture Section Head

Ibnsina Pharma

What People Leaders Are Saying

Maged Tadros

Chief People and Culture Officer at Edita Food Industries.

The Engagesoft team didn't just hand us the data and walk away. They worked with us closely, helped us decide what to focus on, and shared market benchmarks along the way, and honestly the human support was just as important to us as the analytics.

Maged Tadros

Chief People and Culture Officer at Edita Food Industries.

Edita

What People Leaders Are Saying

Ahmed Refaat

Regional HR Transformational Leader‏

With Engagesoft, our engagement efforts became more structured and data-based. We could trust the numbers and take actions that made a clear difference across departments.

Ahmed Refaat

Regional HR Transformational Leader‏

Ibnsina Pharma

What People Leaders Are Saying

Yassin Asfour

Executive Board Member

Engagesoft helped us move culture from opinion to objective measurement. Their depth in survey design, combined with AI-driven diagnostics, gives leadership precise direction for improvement and a serious system for organizations willing to confront their weak spots and act on feedback.

Yassin Asfour

Executive Board Member

Carina

What People Leaders Are Saying

Fayza Riad-ElDalati

Chief Strategy Officer

In my 20+ years of experience, I've rarely seen survey results as impressive as our recent anonymous People Survey. Our team's 90% participation rate and engagement score of 9.4 beats the benchmark by 1.9 points

Fayza Riad-ElDalati

Chief Strategy Officer

Nawy

Comprehensive Resources

Our knowledge base, online academy, and insights library offer an extensive collection of articles, templates, videos, and tools with best practices.

The Case for Employee Engagement Benchmarks

Without benchmark data, HR directors can only guess whether their company's employee engagement levels are high, average, or low.
Read More

Immediate Manager Engagement in Saudi Arabia

Our recent employee engagement survey by Engagesoft has provided valuable insight about how employees feel about their immediate managers. The key finding shows that in general, employees in Saudi Arabia have scored their immediate managers an average score of 7.8 on a scale of 1-10 (1 being extremely dissatisfied and 10 extremely satisfied), this is the second highest category in the Organizational Engagement Pillar, according to the survey results.
Read More

Work Autonomy and Independence in Saudi Arabia

The recent employee engagement survey by Engagesoft has provided valuable insight about how employees in Saudi Arabia feel about their work autonomy and independence in their workplace. The key finding shows that in general, employees in Saudi Arabia have scored their autonomy and independence a 7.4 on a scale of 1-10 (1 being extremely dissatisfied and 10 extremely satisfied); this is the second to lowest driver in the Job Engagement Pillar, according to the survey results
Read More

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